ForgeLog × BASE — Daily Team Product (concept)

Equip every BASE coach with ForgeLog

Not an event tool — the everyday product BASE buys for its trainers, one seat per coach, billed monthly. Coaches log clients daily; every PR becomes a BASE-branded proof card that markets the gym; the leads it pulls come back to BASE; and the owner sees which coaches actually drive results. The longer it runs, the more progress history piles up — and the harder it is to leave.

The BASE owner console — company-wide dashboard across all three branches: sessions delivered, active clients, coach utilization, leads, wins logged, the live proof wall, and the top-coaches leaderboard.

1 · Team Dashboard (buy-for-trainers). The outcomes the owner pays for — sessions logged, client PRs, proof cards shared, leads back to BASE — and which coaches drive them. Not booking, not payroll: results.

8 coach seats · billed monthly · every win markets BASE.

ForgeLog BASE
AS
Today
Tuesday · Jun 24 · 3 sessions
9-day streak
07:00
Sandra W.
Strength · Lower
logged
09:00
Mei L.
HYROX Circuit
in progress
17:30
James O.
Conditioning
upcoming
This week
14
Clients
6
PRs hit
4
Cards posted
Fresh from Sandra's 07:00 · ready to post
BASE
by ForgeLog
Earned today
SANDRA
100kg DEADLIFT
New PR · +7.5kg vs last month
New lead via your storefront
Someone requested a session · "HYROX-ready"
Schedule
Clients
3 Leads
Library
Settings

2 · Coach · Daily (the per-seat habit). A coach opens this every morning: today's clients, the streak, this week's PRs, and a card auto-generated from the session they just logged — ready to post. Value, daily.

ForgeLog BASE
AS
ML
Mei L.
BASE member since Feb 2026 · coached by Ari
+22.5kg
Back Squat · 6 months logged
68
sessions on file
Back Squat · Feb → Jun 2026
102.5
90
80kg
FebMarAprMayJun
80
102.5
● = logged PR. Six months of progress, captured set by set.
Milestones · BASE proof cards
BASE
90kg
Apr · Squat
BASE
100kg
May · Squat
BASE
102.5
Jun · PR
Every session since Feb, logged. This is what keeps clients — and the gym — on ForgeLog.

3 · Client Progress (the lock-in). Six months of logged history that walks out the door if BASE ever leaves — data gravity made visible. The longer coaches log, the deeper the moat.

The loop BASE buys · one seat per coach · billed monthly
1 · Log — coaches log clients every day, no extra admin.
2 · Prove — every PR becomes a BASE-branded proof card.
3 · Market — coaches post the card; their followers see BASE.
4 · Convert — leads return to BASE via coach storefronts.
The owner sees which coaches drive outcomes (PRs, cards, leads) — not just who logged hours. The longer it runs, the more progress history accumulates per client, and the harder ForgeLog is to leave. Equip your coaches; every win markets BASE.
Concept mockup · ForgeLog daily team product for BASE — per-coach seats, billed monthly · powered by ForgeLog