ForgeLog for BASE — a proposal

Why it matters

Social media is where people decide.

Bought something because of social content, last 6 months Sprout Social Index ’25

76%

Trust word-of-mouth over any advertising Nielsen

88%

More likely to buy what they discover through real user content Bazaarvoice ’24

77%

No tool can trace a walk-in to a single post — and we won't pretend to. But 26 coaches posting is 200+ branded BASE posts a month — client wins you get almost none of today.

The tool underneath

Built for how PTs actually train.

Mindbody keeps your bookings, Baseline keeps your classes — ForgeLog does the one thing neither does: turns the session your coaches already log into a post that brings in members. It's not another system to run — your coaches just log the way they already do.

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In-gym, per-set logging

Built for coaching on the floor — fast set-by-set logging mid-session, not data entry at a desk afterward.

👯

Built for semi-private 2:1

Train two clients together

Two clients, one synchronized session — per-client sets live, both done in one tap. Ari trains couples on it today.

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Built for HYROX & circuits

Per-round circuits, simulation times and pacing — the way functional gyms actually train, not a generic set/rep grid.

🔁

Cover a session

Hand a client to a covering PT with the program in hand — when a trainer's out, the session still runs right.

On the gym floor

Cast any class straight to the floor screens.

Tap a class on your phone and the full board goes up on every gym TV — every station, the work, the rest. Members run the session off the wall; walk-ins see exactly what's on. One tap — no extra hardware.

Base Hyrox class board cast to the screen

The Works class board cast to the screen

BaseBuild XL class board cast to the screen

BaseBuild class board cast to the screen

Chromecast · AirPlay · any smart TV

The honest questions

Two things you're already asking.

"Will my trainers actually use it?"

They already want to. Every card carries the trainer's own @handle — it grows their following, not just yours, so they log because the proof is theirs. BASE gets the gym-branded version automatically. We onboard your coaches ourselves — there's no manual to hand out.

"Is it worth ฿12,200 a month?"

A BASE 8-week PT program is ฿40,800. Founding ForgeLog for a floor your size is ฿12,200/mo (Flagship, your 26 coaches) — about four PT sessions. If your whole floor's posts bring in four new sessions a month, it's paid for. One client you keep on programs pays for ForgeLog several times over across the year.

Pricing

One simple subscription, per branch.

Priced by roster band — never per seat. Trainers and clients are always free. The Games and the team dashboard are included.

Founding gym partner

Free for your first 3 months — then the founding rates below, 50% off list, locked for 12 months.

Three months on us while we build it out with you — then a full year at founding rates. You're not a customer; you're the gym we build it with.

Studio

Up to 5 trainers

$149$75/mo

Founding partner

≈ ฿2,600 / mo · list ฿5,200

≈ $15 per trainer / mo at 5, founding

Growth

6–15 trainers

$299$149/mo

Founding partner

≈ ฿5,200 / mo · list ฿10,500

≈ $10–25 per trainer / mo, founding

Recommended for BASE

Flagship

16–30 trainers

$699$349/mo

Founding partner

≈ ฿12,200 / mo · list ฿24,500

≈ $13 per trainer / mo at 26, founding

Enterprise

31–60 trainers

$1,199$599/mo

Founding partner

≈ ฿21,000 / mo · list ฿42,000

≈ $10–19 per trainer / mo, founding

✓Free, unlimited trainer + client accounts

✓The BASE Games — included, run end-to-end

✓Every post branded to BASE

✓Proof + client history stays with BASE

✓Team outcomes dashboard + lead attribution

✓Annual prepay −20%

For a multi-branch gym like BASE, one subscription covers the whole org — banded on your total roster (26 → Flagship), trainers floating across Amarin, Sathorn & Langsuan at no extra cost. Single-site gyms are priced per branch. 60+ trainers — let's build a custom plan.

Make BASE impossible to miss.

Week one: we set up your three branches, onboard your coaches, and the first cards go out that week. Your first 3 months are free.

Book my BASE setup call →

Message Shuang or Ari — first cards out week one.

Free for all your trainers · BASE-branded · the Games included

Turn your trainers into BASE's marketing army.

In-gym, per-set logging

Train two clients together

Built for HYROX & circuits

Cover a session

The everyday product — for your coaches and members.

Your BASE Games run on the same app.

"Will my trainers actually use it?"

"Is it worth ฿12,200 a month?"

Make BASE impossible to miss.